When Ari Seth Cohen began taking photos of aesthetically ambitious older women on the streets of New York back in 2008, he never would have guessed what the project would become. “I was just making friends,” he told me. After he moved from the West Coast to New York in his late twenties, Cohen started snapping these pictures to mourn the recent loss of his grandmother. He launched the blog Advanced Style as a place to catalog and share his observations, and a movement emerged from there.

Fifteen years later, Advanced Style has blossomed into a massive, vivacious community dedicated to aging with vitality. Cohen has turned the blog into a prolific output that includes four books and counting (Advanced Style, Advanced Love, Advanced Style: Older and Wiser, and The Advanced Style Coloring Book) and a 2014 documentary directed by Lina Plioplyte.

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