A Generational Look at Election 2024 presented by Osher Lifelong Learning Institute (OLLI) 

$15 (plus $25 OLLI membership required)

The Times They Are a-Changin’...The 2024 election is shaping up to be a “young v. old” battle, and there is no place like Florida in which to examine generational shifts.

This session will focus on generational differences in party registration, voting patterns and turnout, along with divergent opinions about governance and specific issues. Successful campaigns are attentive to these differences and to voters' primary sources of political information.

Generational media reliance patterns will be examined, along with their role in micro-targeting—getting the right message to the right voter. Failure to do so typically tamps down turnout...already a concern in 2024.