Destination Rebrand
Heather Sutter, the Founder and CEO of Destination Florida Rentals and Real Estate (Destination), announces the rebrand of her real estate services company in Sarasota, Florida.
As of November 14, 2025, Compass Real Estate and Rentals and South Point Vacation Rentals are merging into one rebranded organization, Destination Florida Rentals and Real Estate (Destination).
Destination is a full-service rental management and real estate company that provides comprehensive property support and a range of real estate service needs to home owners, home seekers, and home sellers, in and around the greater Tampa Bay area.
With services that include vacation rental management for communities and individual homes, management for long-term rentals, property management, as well as home sales and purchasing support, Destination’s experienced team of Florida licensed real estate agents work with clients to address their specific needs.
“Destination Florida Rentals and Real Estate was born out of a culmination of years of experience in the real estate services industry and a huge spike in demand for professional rental management and property management services,” said Heather Sutter, founder and CEO of Destination.
“Both the rental management and the real estate sales industries have changed drastically in the past 5-10 years. Everything is done digitally, from home searches to how people book vacations. Destination has a sophisticated digital marketing team, which sets us apart from our competitors,” added Sutter.
“Our digital marketing and management infrastructure, combined with our customer-centric approach, has enabled us to open three offices and hire 20 people in the past few months.”
Destination Florida Rentals works with many properties in and around St. Petersburg, Sarasota, and Siesta Key. Some of Destination’s clients include: Aloha Kai, Peppertree, Casa Mar, Siesta Sands, and Casa Blanca, while several other communities are in the process of being onboarded.
“Destination is growing and hiring, which is exciting,” added Sutter. “We have an amazing team and we are looking forward to working with homeowners who are interested in renting and selling their properties.”
Since January of 2025, Destination has made more than 5,000 reservations with its current inventory of 420 properties.
Destination Florida Rentals and Real Estate (Destination) was originally founded in 1977 under the name A. Clinton Brooks and Company. In 2001, the firm was rebranded as Compass Real Estate and Rentals (Compass).
For more information visit myfldestination.com.
Aloha Kai
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Heather Sutter Founder and CEO
- November 15, 2025
- (727) 432-0234
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